Meet Our 2021 Sponsors

Our family has a rich German history and has been farming for three generations spanning over 100 years. Alex’s great grandparents were immigrants to the U.S. from Germany. Over those years of farming various crops have been farmed and our family is the first with pomegranates.
Pomegranates are one of the oldest cultivated crops recorded in history. Dating back to 3000 BC. Originally grown in a Mediterranean climate in modern Iran. In 1896 the Wonderful variety pomegranate was discovered to be growing in the rich fertile soil of the San Joaquin Valley of California which is another Mediterranean type environment and thousands of miles from the pomegranate origin.
Pomegranates are planted from cuttings originating from 10 year old trees. They grow well in just about any type of soil with no use of chemicals. The trees and are carefully nurtured until the year of growth called the 3rd leaf. At this time the first crop is picked by hand. The trees are dormant in the winter months of December through February and parts of March when all of the leaves are missing. March to April the tree begins to leaf out and fruit begins to develop. The flower is a beautiful red color. As the fruit enlarges on the tree the fruit will turn from green to ruby red. The ruby red sacs of juice begin sugaring around each of the 840 seeds in every fruit. The fruit is carefully picked by placing the fruit in the palm of the hand and snapping it from the branch. The fruit is then pressed slowly through our one of a kind patented press. The end product is the rich freshly pressed pomegranate juice. For more information and products go to:



Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country 

available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, Fusion, a 24-hour English-language news and lifestyle TV and digital network, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including, the most visited Spanish-language website among U.S. Hispanics, Univision Now, a direct to consumer video service, Uforia, a music application featuring multimedia music content, The Root, the leading online news, opinion, and culture destination for African-Americans and a stake in The Onion, the nation’s leading comedy and news satire brand; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. In the Fresno market Univision has 5 properties; Univision 21, UniMás 61, Amor 92.1-FM, ZonaMX 107.5-FM and La Jefa 107.9-FM For more information, please visit or



Anheuser-Busch Wholesalers, together with 12 breweries and a vast network of shippers, provide the most extensive and effective beer distribution system in the brewing industry. Refrigerated warehouses and computer-based inventory systems make sure our Retailers and Customers get the freshest, highest-quality beer available anywhere. Visit Donaghy Sales at




We are where you are! Did you know that Noble Credit Union has a FULL SERVICE branch located in Madera? We are just off the 99 freeway located on Yosemite Avenue and K Street. We are here to serve the community of Madera to help you to attain your financial goals, no matter what stage of life you are in. If you’re interested in learning how we can lower your monthly loan payments, eliminate high interest rate credit cards and save you money, then come over to our booth at the Pomegranate Festival to say hello to the Madera branch team to learn more! You can also visit us on our website by going to



Whether you’re looking to buy a new Chevrolet or are a proud Chevy owner looking for a repair, you want a Chevrolet dealership that grants top-quality service for your car, truck, or SUV! The family-owned Madera Chevrolet has been serving the local community since 1921. We’ve been in business for generations because we ensure sales satisfaction and vehicle delivery quality for all our customers. Ask any of our experienced sales consultants, customer care specialists, service advisors, or parts experts about our 10-Point Value Guarantee, which promises value, integrity, trust, and confidence. We offer a wide selection of new and used cars trucks, and SUVs for sale at low prices! Whether you have good credit, bad credit, or no credit, our easy finance application to help you get approved for a new or used car loan to help get your the car you need at an affordable rate! Residents in the Central Valley and the greater Fresno area see for yourself by visiting our easy-to-get-to location at 1300 Country Club Drive, Madera, California. Please visit at the Pomegranate Festival, stop by our dealership, or visit us online at:


“Munahoo” – “Greetings” in our Mono language. The North Fork Rancheria is a proud, sovereign nation of over 2,000 citizens in Madera County and surroundings. As a modern tribal government, we provide services for housing, education, economic development, health and elder care and more that benefit our citizens and local community. For many years our Tribe has been a respectful, transparent, and productive partner to the people, organizations, and governments of Madera County. Dating back to the mid-1850s, our people worked side-by-side with Maderans to build many of the enduring and defining industries of the region, including the ranches, railroads, orchards, mines, and logging mills, among others.The Tribe is proud to sponsor the Pomegranate Festival that we have participated in every year since its inception. The North Fork Rancheria looks forward to breaking ground soon on our planned entertainment facility – “The North Fork Resort & Casino” – and to fulfilling our long-standing commitment to bring jobs, business opportunity, and community investment to Madera.  For more information go to


“Madera County’s diverse landscape stretches from the High Sierra of Southern Yosemite to the fertile valley rich with almonds, pistachios and pomegranates. The result is a wealth of recreational activities as diverse as the landscape itself. Take a ride on the historic Yosemite Mountain Sugar Pine Railroad or hop on your bicycle for a spin around beautiful Bass Lake. Enjoy the natural beauty of Yosemite’s southern entrance on a hike along bubbling brooks bursting with native fauna and wildlife.

Experience all Madera County has to offer. Appreciate fine art along the Sierra Art Trail, enjoy a fine dining experience overlooking the waters of Bass Lake. Choose from a wide array of lodging options including scenic campgrounds, rustic cabins, private vacation homes or luxurious suites.” For more information please go to


Meet Our Partners!

The City of Madera Parks & Community Services Department (PCS) was created in 1965 when the City Council authorized $30,000 for a “recreation” program. The department now serves over 66,000 city residents in a 16-square-mile area. About Our Department – City of Madera.  The PCS team is committed to keeping programs and services available to the public during the times YOU, the consumer, have indicated you use our facilities and programs. Check out more information on services at

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